Asian History

Ametora: How Japan Saved American Style - download pdf or read online

By W. David Marx

ISBN-10: 0465059732

ISBN-13: 9780465059737

ISBN-10: 1531863833

ISBN-13: 9781531863838

Look heavily at any commonly “American” article of garments nowadays, and you can be shocked to work out a jap label within. From high-end denim to oxford button-downs, jap designers have taken the vintage American look—known as ametora, or “American traditional”—and grew to become it right into a large company for corporations like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is a part of an extended discussion among eastern and American style; in truth, some of the basic things and traditions of the fashionable American cloth wardrobe are alive and good at the present time due to the stewardship of jap shoppers and type cognoscenti, who ritualized and preserved those American kinds during times after they have been out of trend of their local land.

In Ametora, cultural historian W. David Marx lines the japanese assimilation of yankee type during the last hundred and fifty years, exhibiting how eastern trendsetters and marketers mimicked, tailored, imported, and finally perfected American sort, dramatically reshaping not just Japan's tradition but in addition our personal within the process.

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Ametora: How Japan Saved American Style by W. David Marx


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